Tourism is with over one million overnight stays and 8.5 million visitors an important economic factor in the district of Reutlingen. The opening of the former military training center in Münsingen, the further development of the Swabian Alb biosphere area and the UNESCO Geopark Swabian Alb, the rapid progress of the shopping tourism in Metzingen and the fair in Stuttgart are new promising opportunities.
Mythos Schwäbische Alb is the tourism organization of the district Reutlingen with the task and aim to present attractively the existing tourist potential and to market the region in different ways.
The objectives are achieved through the advertisement of touristic supplies, processing, catching up and gathering of information for guests and members and the provision of marketing and communication paths.
Another active focus is the cooperation with other tourism organizations. The tourism development is sustainably promoted through close partnership between the actors in the district of Reutlingen.